No, it is not that difficult to find it, as such, but then somehow I never noticed it at all even after a month of using Adobe Spark. But, there are two other things to note:

1) Firstly, personally for me, it does not look like a 'Create Folder' icon. It looks like a 'Camera' icon. But then, this is subjective.
2) Secondly and most importantly, there is no tool tip when I move the mouse over the icon to tell me that it is a 'Create New Folder' icon.

So, I think if you provide a tool tip for the 'New Folder' icon, it would suffice. Having said that, if at all possible, if you can have 'New Folder' in words (adjacent to the icon) itself, it would quickly catch the attention of a new user. If you do away with the icon and have just the words 'New Folder' alone, that would also help, I believe. The reason why it could be a better option is that in Microsoft Windows OS, in 'File Explorer' screens, 'New Folder' is in words only and not as icon. So, new users of Adobe Spark can easily spot the 'New Folder' icon if it is in words or words are also present near the icon. This is my humble personal opinion. You are the best judge though.

And, finally, why I am giving great importance to this 'New Folder' icon is that as a new user, I was struggling for a month in seeing a whole lot of things in my Work Space and scrolling up & down to locate the one(s) I need. This is because I failed to notice the 'New Folder' icon for a whole month. Or, I might have noticed it but not realised that it is a 'New Folder' icon. If other new users also find it difficult like me to locate the 'New Folder' icon properly, they might get frustrated for a while. Why give this annoying distraction to new users when all the apps provided by you are top-notch and just amazingly and ineffably splendid.

Thanks for giving me an opportunity to explain. I appreciate it.

Prayers and Kind Regards - Viswanathan

Hi!

Thanks for your feedback! Are you finding the "create folder" icon difficult to find? It is at the top right of your project organizer. It would be helpful if you could explain the steps/issue that you are experiencing in more detail.

thank you!
Chloe