You provide users with the knowledge of the platforms awsome features and us. Common since not Data analysis tells me you lose huge numbers due to users lack of understanding in how to get whats in their mind out of the platform. Wasting tons of time trying the wrong fetures to understand the outcome makes it not worth while. The market place is individuals you me everyone. Your not gettin the masses of the market. Your getting business and students of witch a fair percent is falls off as fast as the new coming in. Give users understand to their experiance bridging them to see worth in paying for better greater tributes.