Less restriction on fonts
When you manage your brand you are not free to choose the fonts you want, only the ones that have been "assorted" for it. I have CC and I want to use my brand's fonts properly in the content I make.
I want to use Futura for Head and body, not only for head and I don't want to be forced to use another font instead (like Lato). It may not be what the designers at adobe think it's a good combination, but it is what my company's brand is built on.
Apparently you are more "free" when you make posts, but videos don't have the same freedom. I appreciate the effort to guide people towards good combinations but it does clash with already established branding.